Language: English
Hardcover: 160 pages
ISBN-10: 3037781211
ISBN-13: 978-3037781210
Dimensions: 18.26 x 1.91 x 24.61 cm
Release Date: 2007
Price: $150 USD (¥15,000 JPY)
Free Worldwide Shipment from Tokyo with tracking number
Condition: brand-new
日本国内の方は下のボタンからご購入いただけます。
コンディション: 非常に良い(気になるダメージなく良い状態です)
*国内のみ、ゆうぱっく発送にて送料無料となります
銀行振込をご希望される方はこちらに直接ご連絡いただけるようお願いいたします。
info@page-spread.com
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.