Publisher: Hatje Cantz
Product Dimensions: 30.4 x 24.3 x 3 cm
Release Date: 2001
Karl Gerstner is one of Switzerland’s preeminent graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became Gerstner, Gredinger, and Kutter (GGK). Before long, the agency had become one of the largest internationally acclaimed advertising firms in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swiss Air, Burda and Langenscheidt, in addition to working as worldwide identity consultant and designer for IBM. In visual language, Gerstner recapitulates his now 50 years of active work as a graphic designer. The ups and downs of a designer’s professional life are vividly illustrated with samples of work that were both realized and rejected by his clients. Describing in detail how he managed to be such a successful and groundbreaking designer, Gerstner relates a narrative that is essential to the history of postwar design. Astutely written and brilliantly designed, visual language follows in the tradition of Gerstner’s earlier period-defining classics, Designing Programs and Compendium for Literates.
Karl Gerstner 1930-2017
バーゼル工芸学校でEmil RuderとArmin Hoffmanに師事。1949年にGeigy社に勤めた後、53年によりフリーランスに。基礎デザインを近代的なグラフィックデザインの手法に展開。
59年、広告代理店を設立。62年、GGK (Gerstner, Gredinger, Kutter)に社名を変更。70年、GGKを退き、絵画とタイポグラフィに専念。第２世代スイス派グラフィックデザイン界にあって、理論書の著作も多く、世界的な影響力を持ったデザイナーの一人。