Publisher: verlag arthur niggli
Product Dimensions: 23.6 x 15.9 x 1.5 cm
Release Date: 1957
Author: Markus Kutter
Design: Karl Gerstner
kutter’s story is an experimental novel about a journey from new york to europe on the liner “andrea doria” which actually sank before the book was finished as mentioned in the afterword. the book is primarily known for its experimental design by gerstner that won a “most beautiful swiss books” award.
the halftitle page is rather surprising: the cut-up letters mark a “deconstructivist” style already beyond the classic swiss typography of the 1950s. it is related to gerstner’s art, e.g. his modular multiples which could be recombined by the user.
the book is also a kind of hommage to the sans-serif typefaces akzidenz-grotesk (used for the bigger, hand-set sizes) and monotype grotesque (used for the machine-set copy). the many different sizes and weights make some pages almost look like a type specimen catalogue. five years later gerstner explained in another book why he loves akzidenz-grotesk so much.
text via wiedler.ch
‘Integration of typography and language means that the typographic images optically orchestrates the play and harmonizes the various stylistic instruments used by author; novel, reporting, theatre play, news paper, etc’
via typography today