Typography: Formation +Transformation

[/wide] Author: Willi Kunz
Hardcover: 160 pages
Publisher: Arthur Niggli
Language: English
ISBN-10: 3721204956
ISBN-13: 978-3721204957
Product Dimensions: 27.9 x 22.1 x 2 cm
Release Date: 2004

amazon stock for your reference in UK

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This is a textbook typography and graphic design by Willi Kunz. This book has a clear explanation about the forms and deformation of characters from a primitive form. This book is a description of all in English. If you want to re-learn about a logical design, or if you not satisfied with such as contents in this know-how, we sincerely recommend reading this book to all designers.

Willi Kunz 1943- was born in Switzerland and immigrated to the United States in 1970. He found employment at Ansapch, Grossman & Portugal, a corporate identity consulting firm in New York City. His success in designing a branding program for the Merit gasoline station franchise company helped establish his credentials and he eventually set up an independent design studio that continues to be active. Though he was steeped early on in the Swiss style of typography, Kunz broke free of its more formal expectations and opened himself to what he described as “creative experimentation.”

Willi Kunz氏によるタイポグラフィ、グラフィックデザインの教本。原始的な形から文字までの形と変形についてわかりやすく解説しています。

Willi Kunz 1943-
Macro and Microaesthetics, Formation +Transformationの著者であり、コロンビア大学の建築学科のポスターが有名。

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