Paul Rand: His Work from 1946 to 1958

Hardcover: 132 pages
Publisher: Zokeisya
Language: Japanese English
Product Dimensions: 25.8 x 25 x 1.1 cm
Release Date: 1959
Price: sold

Edited by Yusaku Kamekura

What we commonly understand as ‘originality’ often depends on the successful integration of the symbol as a visual entity with all other elements, pointed to a particular problem,
performing a specific function consistent with its form. Its use at the proper time and place is essential and its misuse will inevitably result in banality or mere affectation.”

The quotation from Paul Rand’s Thoughts on Design is particularly fitting in the present context. That book offered a lucid and jargon free approach to the problems of modern design, forcefully supported by many examples of the artist’s work up to that time (1946). It is safe to say that no other graphic designer on the international scene could have offered a body of work so many-faceted as to be able to support such an approach.

This book is first of all a careful and reasonably complete record of Paul Rand”s work in
the past ten years, illustrated in over 150 plates (31 in color) including examples of his noncommercial easel painting. The breadth of this work is readily apparent in the examples, ranging from large-scale advertising campaigns to book jackets.

Of almost equal interest is the fact that the book is a unique tribute to the universality of the work it displays, having been produced in its entirety in Japan, edited by Yusaku Kamekura (himself a distinguished designer) in close consultation with Paul Rand. There are
informal texts by Bernard Rudofsky, Giovanni Pintori, and Hans Schleger, as well as Yusaku

In brief, the book offers a defitive selection of the work of an artist who has consistently
refused to approach commercial art on any but the highest levels of the creative imagination, where wit and intelligence, combined with the completely inventive use of symbols, are transformed into a delight for the eye and the mind.
It is no exaggeration to say that there is no one in the graphics field who could not learn from this book.




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