Galerie Beyeler / Galerie Denise René
Language: German，English
Product Dimensions: 32.5 x 25 cm, 26.4 x 21 cm
Release Date: 2001
Price: $180 USD (¥19,800 JPY)
Free Worldwide Shipment from Tokyo with tracking number
Condition: good (pre-owned)
the set of 2 Catalogues
This set consists of 2 exhibition catalogues published in conjunction with separate exhibitions of Karl Gerstner, held respectively at Galerie Beyeler and Galerie Denise René.
Both catalogues focus on Gerstner’s seminal work Genesis and his design theory, exploring themes such as sensation, structure, order, and generation through a combination of visual material and critical texts.
The Galerie Beyeler catalogue, written primarily in German, concentrates on Genesis itself, examining in detail the conceptual thinking, visual systems, and structural rules through which the work was generated. Rather than focusing on art-historical references, it foregrounds the internal process by which the work came into being.
In contrast, the Galerie Denise René (New York) catalogue, written in English, places Gerstner’s work within a broader art-historical and theoretical context. It explicitly refers to figures such as Kazimir Malevich and Piet Mondrian, situating Gerstner’s practice within the lineages of abstract art and Constructivism, and positioning his design thinking in dialogue with these modernist traditions.
While the 2 catalogues are not directly related in content, reading them together provides a multifaceted understanding of Karl Gerstner’s practice and theory, revealing how his pursuit of design as a structured and systematic discipline was articulated across different cultural and linguistic contexts.
This is a highly valuable documentary set for those interested in Swiss Modernism, abstract art, conceptual design, and systematic modes of visual thinking.
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Karl Gerstner is one of Switzerland’s preeminent graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became Gerstner, Gredinger, and Kutter (GGK). Before long, the agency had become one of the largest internationally acclaimed advertising firms in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swiss Air, Burda and Langenscheidt, in addition to working as worldwide identity consultant and designer for IBM. In visual language, Gerstner recapitulates his now 50 years of active work as a graphic designer. The ups and downs of a designer’s professional life are vividly illustrated with samples of work that were both realized and rejected by his clients. Describing in detail how he managed to be such a successful and groundbreaking designer, Gerstner relates a narrative that is essential to the history of postwar design. Astutely written and brilliantly designed, visual language follows in the tradition of Gerstner’s earlier period-defining classics, Designing Programs and Compendium for Literates.
Karl Gerstner 1930-2017
スイス Basel生まれ
バーゼル工芸学校でEmil RuderとArmin Hoffmanに師事。1949年にGeigy社に勤めた後、53年によりフリーランスに。基礎デザインを近代的なグラフィックデザインの手法に展開。
59年、広告代理店を設立。62年、GGK (Gerstner, Gredinger, Kutter)に社名を変更。70年、GGKを退き、絵画とタイポグラフィに専念。第２世代スイス派グラフィックデザイン界にあって、理論書の著作も多く、世界的な影響力を持ったデザイナーの一人。
参考文献 20世紀のポスター「タイポグラフィー」