[wide] [/wide] Hardcover: 192 pages
Publisher: Thames & Hudson
Language: English
ISBN-10: 0500236356
ISBN-13: 978-0500236352
Product Dimensions: 26.7 x 23.5 x 2.5 cm
Release Date: 1992

Today’s art museums not only patronize and collect art; their innovative promotional graphic design generates a significant art of its own. This book surveys how some of the world’s great museums (e.g., the Louvre, Amsterdam’s Rijksmuseum, New York City’s Museum of Modern Art) employ logo designs and exhibit promotions in many forms (shopping bags, stationery, stamps, tickets, posters, even T-shirts). Museum entries are only brief, the print is small, and the prose is unexciting. However, the illustrations are quite attractive, and the biographies of prominent designers are useful. As a roundup of current design trends, this can be recommended for museums and large graphic design collections.
– Stephen Rees, Bucks Cty. Free Lib., Levittown, Pa.
Copyright 1992 Reed Business Information, Inc.

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世界の主要都市のミュージアムのCIを中心としたグラフィック集です。