idea 277: Work from Farrow Design

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Paperback: 120 pages
Publisher: Seibundo Shinkosha
Language: Japanese / English
ASIN: –
Product Dimensions: 29.4 x 22.4 x 0.9 cm
Release Date: 1999
Price: sold

Cover Design:Farrow Design

Special Feature: 30 Pages of Work from Farrow Design London, Paul Elliman visual essay “Keep a clear head and always carry a lightbulb,” Manhattan Transfer -Beyond the Visual Effect, CSA images -Living in the Plastic Age,Yasuhide Kuge -The Realistic Tone: from the Series Clinic Serials:Tadanori Tokoo -Source Vision of Design, Shinro Ohtake – special bound-in poster.

Released 27 years ago, IDEA No.277 is a special issue dedicated to London-based Farrow Design.
Across approximately 30 pages, Farrow Design themselves took full control of the layout, designing the spreads and structuring the feature as a cohesive visual sequence.
This was not a conventional editorial feature, but rather a temporary takeover of the magazine — a self-directed space within IDEA.
Today, copies are extremely difficult to find, particularly within Japan. It has become a genuinely scarce issue, rarely appearing on the market and virtually unobtainable domestically.
A remarkable document of Farrow Design at a pivotal moment, and a rare example of a studio shaping its own representation in print.

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