Publisher: Pro Helvetia
Package Dimensions: 20.8 x 13.6 x 1.2 cm
Release Date: 1993
Jost Hochuli has been working since 1959 as a freelance graphic designer. Although book design forms only a small part of his activity, he has become well known particularly through this work. If several of his commercial artwork pieces and typefaces cut in wood and linoleum are pictured in this volume, this is mainly for the reason that two seemingly irreconcilable design positions should be documented. These have come to an ultimate synthesis in this book. One reflects a traditional, middle-axis design position oriented towards a written archetype, the other a modern position that is derived from the so-called Swiss typography and thus ultimately from the Bauhaus. The three thematic blocks Commercial Graphic Design, Typefaces Cut in Wood and Linoleum and Books are accompanied by theoretical texts from Robin Kinross, Hans Peter Willberg and Jost Hochuli, while generously documented by numerous examples from Hochuli’s work.
“God creates brain not religion; use your brain” by Jost Hochuli typographer