Neue Grafik/New Graphic Design/Graphisme actuel 1958–1965

Paperback: 1184 pages in slipcase
Publisher: Lars Müller Publishers
Language: English Germany France
ISBN-10: 3037784113
ISBN-13: 978-3-03778-411-2
Product Dimensions: 25 x 28 cm
Release Date: 2014
Price: sold

Facsimile reprint of all 18 issues published, with 64 pages commentary
Edited by Lars Müller

Design: Integral Lars Müller

コンディション: 新品(出版社から出荷されたビニル封入のままです)

Neue Grafik, the “International Review of graphic design and related subjects,” was initiated by designer Josef Müller-Brockmann and published in eighteen issues between 1958 and 1965 by an editorial collective consisting of him, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli ( LMNV ). The complete volumes are now available in an excellent facsimile reprint from Lars Müller Publishers.
From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be overstated. The Swiss school, also called “International Style,” became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications.
Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.

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