Publisher: Amstutz & Herdeg, Graphis Press
Language: English / French / German
ISBN-10: 0803826427
ISBN-13: 978-0803826427
Product Dimensions: 30.5 x 24.3 x 2.4 cm
Release Date: 1970
Price: sold
Editor: Walter Herdeg
Cover Design: Siegfried Odermatt
2nd Volume – A who’s who of International package design from the 1960s through the 1970s make this volume a standard work of reference. Profusely illustrated with 1,100 b/w and some color including a handy index for Subject, Designers, Design Directors, Agencies/Studios and Clients. Text by Walter Herdeg, George Nelson, Karl Fink, Irv Koons and more with sections on Foods, Beverages, Textiles, Sports, Household, Cosmetics, Stationary, Pharmaceutical, Promotion, Industrial and Experimental. Trade advertising towards the back.
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1960年代の飲食からステーショナリー薬品、実験的なパッケージなど11のセクションから構成されていて、各パッケージ毎のクライアントとデザイナーのクレジットがあります。327ページに及ぶ作品ボリュームは圧巻です。