Hardcover: 124 pages
Publisher: The CoCoMAS Committee
Language: Japanese, English
ISBN-10: –
ISBN-13: –
Release Date: 1977
Price: sold
This book is part B4 of the Design Systems for Corporations series, produced by CoCoMAS, a Japanese research institute dedicated to the study of corporate identity. Presented in both Japanese and English, the series compiles and analyzes corporate design manuals collected from around the world, combining documentation with photographs showing their real-world implementation.
Volume B4 features the design systems of nine organizations — ZDF, The Ginza, BOC, Howard Johnson’s, The Royal Bank of Scotland, Co-op, Coop Zentrale AG (Germany), F.N.C.C. (France), and Co-operative Union (UK).
In particular, the Co-op identity is presented across three countries — Germany, France, and the United Kingdom — allowing direct comparison of how a shared concept of cooperation is interpreted through each nation’s design system.
Each case offers a detailed look into how corporate identity functions across industries and cultures, from broadcasting and retail to hospitality and finance, highlighting the diversity and coherence of international design systems.