Hardcover: 256 + 255 pages
Publisher: Hatje Cantz
Language: English
ISBN-10: 3775790594
ISBN-13: 978-3775790598
Product Dimensions: 30.4 x 24.3 x 3 cm
Release Date: 2001
Price: $280 USD (¥30,800 JPY)
Free Worldwide Shipment from Tokyo with tracking number
Condition: good (pre-owned)
There is a slight, minor crease at the lower part of the spine on the red dust jacket, but overall the condition is very good.
The two books together weigh nearly 4 kg and are quite heavy, but I will ship them from Tokyo with free shipping, including a tracking number.
the set of 2 copies
This two-volume set offers a comprehensive overview of Karl Gerstner’s creative and theoretical practice, published by Hatje Cantz.
Together, the books form a complete monograph that embodies both the systematic and experimental dimensions of Gerstner’s design philosophy.
Review of Graphic Design focuses on his contributions to modern typography and visual communication, while Review of Seven Chapters of Constructive Pictures, Etc explores his pictorial constructions and color research.
Both volumes are designed using Gerstner Programm, a modular typeface conceived by Karl Gerstner in collaboration with Christian Mengelt (Team 77) and Günter Gerhard Lange. Developed at the Haas Type Foundry in the 1960s, the typeface embodies Gerstner’s vision of design as a system—where form emerges from logic, proportion, and programmatic structure.
Reference: https://optimo.ch/articles/team77
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Karl Gerstner is one of Switzerland’s preeminent graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became Gerstner, Gredinger, and Kutter (GGK). Before long, the agency had become one of the largest internationally acclaimed advertising firms in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swiss Air, Burda and Langenscheidt, in addition to working as worldwide identity consultant and designer for IBM. In visual language, Gerstner recapitulates his now 50 years of active work as a graphic designer. The ups and downs of a designer’s professional life are vividly illustrated with samples of work that were both realized and rejected by his clients. Describing in detail how he managed to be such a successful and groundbreaking designer, Gerstner relates a narrative that is essential to the history of postwar design. Astutely written and brilliantly designed, visual language follows in the tradition of Gerstner’s earlier period-defining classics, Designing Programs and Compendium for Literates.
Karl Gerstner 1930-2017
スイス Basel生まれ
バーゼル工芸学校でEmil RuderとArmin Hoffmanに師事。1949年にGeigy社に勤めた後、53年によりフリーランスに。基礎デザインを近代的なグラフィックデザインの手法に展開。
59年、広告代理店を設立。62年、GGK (Gerstner, Gredinger, Kutter)に社名を変更。70年、GGKを退き、絵画とタイポグラフィに専念。第２世代スイス派グラフィックデザイン界にあって、理論書の著作も多く、世界的な影響力を持ったデザイナーの一人。
参考文献 20世紀のポスター「タイポグラフィー」