Hardcover: 248 pages
Publisher: niggli
Language: English German French
ISBN-10: –
ISBN-13: –
Product Dimensions: 24 x 23.2 x 1.3 cm
Release Date: 1959
Price: $200 USD (¥22,000 JPY)
Free Worldwide Shipment from Tokyo
Condition: good (pre-owned)
The slipcase shows loosened adhesive and age-related wear. A crease is present on the endpaper, and a presumed signature has been blacked out with marker. The binding is loose, with some detached pages, but the book is complete with all pages present. All photographs depict the actual item. Overall condition is good.
Author: Karl Gerstner, Markus Kutter
Book design: Karl Gerstner
This book is a seminal publication designed by Karl Gerstner and issued through Gerstner+Kutter, the studio founded by Karl Gerstner and Markus Kutter. Curated and contextualized by the two authors, it provides a comprehensive survey of modern graphic design, tracing its development from its nineteenth-century origins through the late 1950s.
The book’s design adheres rigorously to the principles of Swiss modernism, employing a well-proportioned three-column grid specifically devised to support the book’s multilingual structure. German, French, and English are distributed across the grid in a systematic manner, reflecting Gerstner’s rational approach to typography and information design. In contrast to Neue Grafik, edited by Josef Müller-Brockmann and others and typeset in Akzidenz-Grotesk, this volume is typeset in Univers. Throughout the book, Gerstner’s distinctive typographic approach is clearly evident, including the systematic use of ninety-degree rotated text lines. The table of contents is particularly noteworthy for its clarity, structural precision, and formal elegance.
The volume consists of 248 pages and contains 432 illustrations, including 12 color plates, resulting in an exceptionally dense and authoritative body of material. Owing to its scope, typographic rigor, multilingual structure, and historical significance, the book is today considered extremely rare on the market.
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