japan typography annual 1987

Hardcover: 335 pages
Publisher: Robundo
Language: Japanese English
ISBN-10: 4947613122
ISBN-13: 978-4947613127
Product Dimensions: 30 x 21.2 x 3 cm
Release Date: 1987
Price: sold

Editor in chief
Masato Tsukamoto

Book Design
Hiroshi Mineo

The Eyes and Hearts of Japanese
The Japan Typography Annual is making its tenth appearance.
Published once every we years, it has become the crystallization el 20 years of history.
Glancing over each issue of the year book, we can see the changeover to an advanced information society. However, with the appearance of Various new rnethods of representation, beginning with phototypography,
the diversification of values brought about by changes in lifestyle, and the worsening of the economic environment, foresight
and expressive power have become more essential for manufactures and differences in awareness and strength among manufactures have begun to clearly emerge.
In Cities overflowing with prim and signs,
things that have only flashiness t0 recommend them are en the increase, while quiet, beautiful, gracetul things that Originally represented
Japanese Culture are neglected in the mess media.

Japanese have Japanese hearts and eyes, just as the people of other countries each have their own heart and eyes. There was a time when Japanese thought that everything foreign was good and disposed Japanese things.
Perhaps the social climate of that time surved to dull the eyes and hearts of the Japanese who came after end caused them to forget the subtle distinctions between light and shade and their deep
In a Social environment in which the expression of design and typography have come to occupy an important place in management strategy, not to mention the boom in corporate Identity, a large-scale revolution in consciousness and finer sensibilities are
demanded of manufacturers.

Ii Japanese typography, which provides the underpinning for the Coming information Society, is to Stand Shoulder to Shoulder with ‘that of advanced countries, we will have to reexamine the concept of “visual Communication”
– the basis of typography – and “eyes and hearts of Japanese” in modem Society.

Masato Tsukamoto
Japan Typography Anual 1987






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