helmut schmid: gestaltung ist haltung / design is attitude paperback edition

Paperback: 341 pages
Publisher: Birkhäuser Architecture
Language: German, English
ISBN-10: 3764375108
ISBN-13: 978-3764375102
Product Dimensions: 22.9 x 2.7 x 23.5 cm
Release Date: 2006
Price: sold

concept and design: Fjodor Gejko

After training as a typesetter, Helmut Schmid studied at the Schule für Gestaltung in Basel. His designs are a unique combination of Japanese tradition and Western modernity. helmut schmid documents and analyzes all of Schmid’s important works from 1961 until today, including his foundational graphic concepts, lettering, product and packaging identities, as well as his poster and book designs. This first monograph on the complete works of Helmut Schmid contains numerous unpublished and other primarily unseen works. With this publication, his work is finally presented in a manner befitting its importance to the typographic design community.

Helmut Schmid
Born in Austria in 1942. He apprenticed as type compositer in Germany, and then studied under Emil Rude, Robert Büchler and Kurt Hauert at the Basel School of Design in Switzerland. He has worked in Sweden, Canada, Japan and Germany. He now designs in Osaka, Japan with the duality of informative and free form. He has been a contributor to the international typography journal, ‘Typographische Monatsblätter’ since 1967.


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