Paperback: 141 pages
Publisher: Seibundo Shinkosha
Language: Japanese / English
Product Dimensions: 29.4 x 22.6 x 1.0 cm
Release Date: 1984
Price: sold
corporate identification to Minolta by Saul Bass
I am sure that this book presents the full details of Minolta’s story of introducing a CI program. Here in Japan CI is attracting more and more attention of business executives.
The reasons and background for it are also referred to in this book. It is a well-known fact that there are many newspaper and magazine articles,
as well as
many books, written on it. However, they deal mainly its with theoretical aspects.
Most of the stories on CI published in Japan are edited in such a way as to incorporate several case studies in one volume. It is not my intention to find fault with these articles and books, which were edited for their respective editorial purposes. But it has been my feeling that the actual process of introducing a CI program deserved more detailed description.
So in
planning a comprehensive example of a CI program covering the whole process of CI introduction — from developing a strategy, designing corporate identification to its implementation and administration, I am glad that I came across the Minolta CI. The rationale for this selection can be understood by reading through this book. It happened that Minolta, for its part, wanted to prepare a very comprehensive document on its CI introduction program that can be used as a tool for reinforcing its implementation and administration, and promoting employees’ morale as well. After a series of discussions with Minolta it was decided that Minolta should actively cooperate in editing this book, which is a result of more than one year of collaboration.
In editing this book I have always kept it in mind that it could serve as a valuable guide for companies planning to introduce a CI program or a for those who are in the midst of the application program. It is my sincere hope that this book will prove to be very helpful as such.
Fumio Sudo
Editor-in-chief