Paperback 119 pages
Publisher: Seibundo Shinkosha
Language: Japanese / English
Product Dimensions: 29.4 x 22.4 cm
Release Date: 1981
Price: sold
This idea documents the activities of Chermayeff & Geismar during the 1960s and 70s. The firm was founded in New York in 1957 by Ivan Chermayeff and Tom Geismar, and is now known as Chermayeff & Geismar & Haviv.
They played a decisive role in shaping the concept of corporate identity in the United States, successfully adapting a minimalist visual language to the context of major American corporations.
The publication concludes with contributed essays by Ivan Chermayeff and Tom Geismar, addressing topics such as trademarks, graphic design in public space, the relationship between typography and architecture, and the design of spaces for children.
Contents
IBM
The Chase Manhattan Bank
General Fireproofing
Pepsi Cola Corporation
Solow Building Company
Harper & Row
Philip Morris
Burlington Industries
The Museum of Modern Art
New England Aquarium
St. Louis Children’s Zoo
Expo’60
Expo’70
Environmental Designs
Exhibitions
Mobil Corporation
Pan American World Airways
Art Planning
Architectural & Engineering News
Xerox Corporation
Posters
Miscellaneous
Trade Mark & Logotypes
Graphic Poetry / Toshihiro Katayama