Paperback: 8-10 pages
Publisher: Verlag Otto Walter AG
Language: English French German
ISBN-10: –
ISBN-13: –
Product Dimensions: 28 x 25 cm
Release Date: 1958
Price: sold
This is the first issue of the original New Graphic Design Magazine.
Neue Grafik, the “International review of graphic design and related subjects”, was initiated by Swiss designer Josef Müller-Brockmann. It was published in eighteen issues between 1958 and 1965 by an editorial collective consisting of Müller-Brockmann, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli ( LMNV ). The complete volumes are now available as a facsimile reprint.
From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich fraction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be overstated. The Swiss school, also called “International Style”, became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications.