Paperback: 120 pages
Publisher: Seibundo Shinkosha
Language: Japanese English
ASIN: –
Product Dimensions: 29.7 x 22.4 cm
Release Date: 1977
Price: $80 USD (¥8,800 JPY)
Free Worldwide Shipment from Tokyo
Condition: acceptable to good (pre-owned)
This special issue of Idea, published in 1977, is entirely dedicated to Walter Landor Associates, one of the leading brand consulting firms in America.
Covering Landor’s history, philosophy, and design approach, it stands as a rare and valuable document that offers a comprehensive insight into the firm’s work.
contents
INTRODUCTION TO LANDOR ASSOCIATES
THE LANDOR METHODOLOGY
C. I. CASE HISTORIES BY CATEGORY
DESIGNING FOR THE AMERICAN MARKET
DESIGNING FOR INTERNATIONAL MARKETS
PACKAGING DESIGN
PACKAGING STRUCTURE
STORE DESIGN
EXHIBIT AND DISPLAY DESIGN
INTERVIEW WITH WALTER LANDOR
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