Hardcover: 188 pages
Publisher: The CoCoMAS Committee
Language: Japanese, English
ISBN-10: –
ISBN-13: –
Release Date: 1978
Price: sold
This particular volume focuses on three retail companies — KF (Kooperativa Förbundet), a Swedish consumers’ cooperative; JC Penney, an American clothing and department store chain; and SEIBU, one of Japan’s leading department stores. Each case study spans 35 to 60 pages, offering an in-depth examination of their corporate identity systems.
total 188 pages
contents
Preface 4
KF(Kooperativa) 11
JCPenney 47
SEIBU 111
Corporate Identity Programs
for the Retailing Industry 169