Hardcover: –
Publisher: Deco Press
Language: English
Product Dimensions: 21.7 x 11 cm
Release Date: 1973–1980
Price: sold
the set of 10 copies
design
Franco Maria Ricci
printed in Italy
This is a semi-complete set of World Symbols and Trademarks, published in 1973, containing Volumes 1 through 10 of the full eleven-volume series (Volume 11 not included). Each volume presents a beautifully curated selection of notable logo designs from the United States, Canada, Switzerland, Germany, the Scandinavian countries, and even various socialist states. With roughly 700 logos included in each book—amounting to nearly 7,000 examples across the ten volumes—the set offers an extensive and unparalleled survey of international identity design.
Produced through the collaboration of Franco Maria Ricci, Corinna Ferrari, and the Italian publisher Deco Press, the series presents a remarkably diverse spectrum of marks: from geometric constructions to approaches that feel unexpectedly fresh even today. Rather than focusing solely on the major global corporations familiar now, these volumes highlight a wide range of visual strategies and lesser-known identities. Each logo is accompanied by the essential credits, including designer names and dates.
Sets of this kind have become increasingly rare, and typically trade on the market for anywhere between $1,000 and $2,000. This particular set shows age toning and some edge wear to the covers; while not in perfect condition, it is offered here at a more accessible price in consideration of these factors.