Paperback: 160 pages and over 160 illustrations
Publisher: Lund Humphries
Language: English
ISBN-10: 85331 247 8
ISBN-13: –
Product Dimensions: 29.5 x 21 x 1.6 cm
Release Date: 1969
Price: $120 USD (¥13,200 JPY)
Free Worldwide Shipment from Tokyo
Condition: good (pre-owned copy)
slight creases on the lower edge of the fore-edge, but the overall condition is good.
This book, published in 1969 by Herbert Spencer, the founder and editor of Typographica magazine, is an essential volume for understanding the avant-garde origins of modern typography.
It traces the evolution of new concepts in graphic design that emerged in the early twentieth century—beginning with the Bauhaus—and reveals how deeply these ideas were rooted in the artistic and architectural movements of the time.
Opening the cover, the book begins with words from legendary figures such as El Lissitzky, H. N. Werkman, Piet Zwart, László Moholy-Nagy, Herbert Bayer, and Jan Tschichold, followed by a carefully composed table of contents.
Across 160 pages, it includes over 160 illustrations that document the pioneers of modern typography in remarkable detail.
There are several editions of this book—some published later by MIT Press, varying between square and vertical formats—but this copy is the first edition in a vertical format.
Printed on multiple paper stocks, it possesses a tactile quality rarely found in contemporary publications, reflecting Herbert Spencer’s meticulous attention to detail and editorial design philosophy.
The artists featured in this book are:
Guillaume Apollinaire, Herbert Bayer, Henryk Berlewi, Max Bill, Lewis Carroll, Alvin Langdon Coburn, Tytus Czyzewski, Walter Dexel, Theo van Doesburg, Lionel Feininger, Raoul Hausmann, John Heartfield, Hannah Höch, Vilmos Huszar, Iliazd (Ilya Zdanevitch), Johannes Itten, Oscar Jespers, Senkin Klutsis, Fernand Léger, Wyndham Lewis, El Lissitzky, F.T. Marinetti, Laszlo Moholy-Nagy, Christian Morgenstern, Paul van Ostaijen, Jozef Peeters, Enrico Prampolini, Man Ray, Alexander Rodchenko, Peter Röhl, Pietro Saga, Christian Schad, Joost Schmidt, Paul Schuitema, Kurt Schwitters, Ardengo Soffici, Käte Steinitz, Anatol Stern, Wladyslaw Strzeminski, Ladislav Sutnar, Mieczyslaw Szczuka, Karel Teige, Jan Tschichold, Lucio Venna, Aleksander Wat, H.N. Werkman, Teresa Zarnower, Piet Zwart
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