Hardcover: 160 pages
Publisher: Arthur Niggli
Language: English
ISBN-10: 3721204956
ISBN-13: 978-3721204957
Product Dimensions: 27.9 x 22.1 x 2 cm
Release Date: 2004
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This is a textbook typography and graphic design by Willi Kunz. This book has a clear explanation about the forms and deformation of characters from a primitive form. This book is a description of all in English. If you want to re-learn about a logical design, or if you not satisfied with such as contents in this know-how, we sincerely recommend reading this book to all designers.
Willi Kunz 1943- was born in Switzerland and immigrated to the United States in 1970. He found employment at Ansapch, Grossman & Portugal, a corporate identity consulting firm in New York City. His success in designing a branding program for the Merit gasoline station franchise company helped establish his credentials and he eventually set up an independent design studio that continues to be active. Though he was steeped early on in the Swiss style of typography, Kunz broke free of its more formal expectations and opened himself to what he described as “creative experimentation.”
Willi Kunz氏によるタイポグラフィ、グラフィックデザインの教本。原始的な形から文字までの形と変形についてわかりやすく解説しています。
全て英語での解説ですが、英単語ベースでも理解できる部分多数あります。
デザインを論理的に学び直したい方、ノウハウ本のような中味のないすぐに消えていくデザイン本で満足いかない方、全てのデザイナーに心からおすすめいたします。
Willi Kunz 1943-
スイス生まれ。チューリヒ工芸大学で学び、バーゼル工芸学校で教鞭をとった後1970年にアメリカに移住、ニューヨークにデザイン事務所を設立し、オハイオ州立大学でタイポグラフィを指導。
後に建築的タイポグラフィを提唱。
Macro and Microaesthetics, Formation +Transformationの著者であり、コロンビア大学の建築学科のポスターが有名。