Paperback: 168 pages
Publisher: verlag karl werner
Language: German English French
Product Dimensions: 21 x 21 cm
Release Date: 1952
Price: $800 USD
Free Worldwide Shipment from Tokyo
Condition: very good (pre-owned)
Because the previous owner protected the dust jacket with paraffin paper, there are some very minor scuffs, but considering its age of over 70 years, it remains in very good condition.
There is a small tear, like a scratch, on the rear panel of the dust jacket.
This book was published around the time Max Bill became the first director of Hochschule für Gestaltung Ulm (HfG Ulm), in connection with the design exhibition he organized under the title “Die Gute Form.” It stands as one of the rarest and most valuable publications within the archives of Swiss typography.
Bill argues that form is not merely an outward appearance, but something that emerges through its fitness for purpose and function, and that this very suitability gives rise to beauty. He considers form to be an essential element of art, through which we perceive and evaluate value and beauty. At the same time, he emphasizes that not all forms are inherently beautiful, and that beauty should be understood as relative—dependent on context and the nature of the object. He further explains that forms differ according to their use and material—whether in nature, machines, or furniture—and that beauty emerges when each is optimized within its own conditions.
The book itself was also designed by Max Bill, and stands as a quintessential example—almost a symbol—of “Swiss typography,” featuring sans-serif typefaces, a grid-based layout, multi-column and multilingual text, and a square format. The unjustified, ranged-left setting of the text is one of the styles Bill pioneered, and the extremely small 6pt sans-serif type also reflects a method he employed in other publications.
Because the previous owner protected the dust jacket with paraffin paper, there are some very minor scuffs, but considering its age of over 70 years, it remains in very good condition.
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コンディション: 良い(カバー裏表紙に引っかき傷がありますが、経年を考慮すると非常に良好です)
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it was published around the time when bill became the first director of the hochschule für gestaltung (hfg) in ulm
Max Bill organized design exhibition called “die gute form” that was shown in switzerland, germany and austria.
the book is a classic example of “swiss typography” with its sans-serif type, grid-based layout, multicolumn/multilingual text and square format. the unjustified, ranged-left setting of text is a style bill pioneered. the tiny, only 6 pt sized sans-serif – also used by bill in other books