Esprit’s Graphic Work 1984-1986 + The Making of an Image

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Paperback: 320 + 199 pages
Publisher: Robundo
Language: English Japanese
ISBN-10: 0961443723
ISBN-13: 978-0961443726
Release Date: 1985-1987
Package Dimensions: 37.2 x 25.4 x 2.4 cm
Price: sold

the set of 2 copies
both copies with the slip case

Condition: good
Both are in overall good condition; “Esprit’s Graphic Work 1984–1986” has minor bumping at the lower spine, while “The Making of an Image” shows slight sun fading to the spine and a faint crease along the top edge.

Author: Julie Silber, Eve Wheatcroft Granick

This is a rare opportunity to acquire both “The Making of an Image” and “Esprit’s Graphic Work 1984–1986” as a set—two essential publications documenting the peak of Esprit’s visual identity in the 1980s.
While “The Making of an Image” reveals the thinking and strategy behind the brand, “Esprit’s Graphic Work 1984–1986” delivers the raw output—posters, catalogs, tags, and packaging in their full intensity.
Few brands have achieved such a complete integration of concept and execution.
Owning both means holding not just the results, but the entire system behind them.
Sets like this rarely surface, and even more rarely in comparable condition.

A comprehensive volume documenting the graphic design developed for the American fashion brand Esprit between 1984 and 1986. Directed by art director Yasushi Yagi, the book features advertising campaigns created in collaboration with photographers Roberto Carra and Oliviero Toscani, along with packaging, T-shirts, stationery, and tag designs, all presented in full color. It also includes comments from prominent figures in fashion and design such as Norman Foster, Eiko Ishioka, and Shiro Kuramata.

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アメリカファッションブランドであるエスプリの1984年から1986年のブランディングで展開されたグラフィック・デザインをまとめた一冊。 アートディレクターの八木保がフォトグラファーのロベルト・カラ、オリヴィエロ・トスカニらとともに作り上げた広告をはじめ、パッケージング、Tシャツや文具、タグのデザインなどをオールカラーで紹介。 ノーマン・フォスター、石岡瑛子、倉俣史朗らファッション・デザイン関係者からのコメントも掲載。

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