The Image of a Company: Manual for Corporate Identity

above images are Japanese version.
Hardcover: 223 pages
Publisher: Kodansha
Language: Japanese
ISBN-10: 4062050544
ISBN-13: 978-4062050548
Product Dimensions: 36.2 x 26 x 3.2 cm
Release Date: 1991
Condition: good (Pre-owned)
Price: ¥8,000 (Japanese ver.)

*Our copy is Japanese version.
コンディション: 良い


A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of “Total Design” detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company’s image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.


Post Your Thoughts

このサイトはスパムを低減するために Akismet を使っています。コメントデータの処理方法の詳細はこちらをご覧ください