Publisher: 010 Uitgeverij
Product Dimensions: 26.9 x 21.6 x 2 cm
Release Date: 2008
Jan van Toorn is one of the most significant and influential Dutch graphic designers to have emerged since the early 1960s. While graphic design often does little more than give unthinking visual form to the status quo, Van Toorn focused on meaning rather than smooth stylistic expression and developed critical alternatives to the usual design world conventions.
Van Toorn aligned himself with the reflexive tradition of art and communication exemplified by Brecht and Godard. His designs persistently call attention to their status as visual contrivances, obliging the viewer to make an effort to process their complexities. Van Toorn wanted the public to measure the motives of both the client and the designer who mediates the client’s message against their own experiences of the world. He hoped in this way to stimulate a more active and sceptical view of art, communication, media ownership and society.
Jan Van Toornは1960年代からのオランダグラフィックに多大な影響を与えたデザイナーです。一般的にグラフィックデザインは直感的で説明のいらないようなものとされてきましたが、彼の作品は直感的に惹かれることがありながら、とても考えさせられる作品ばかりで、見る人により感じ方や評価が全く変わる魅力を持ち合わせています。