Design: Vignelli

Hardcover: 276 pages
Publisher: Rizzoli International Publications
Language: English
ISBN-10: 0847811409
ISBN-13: 978-0847811403
Product Dimensions: 24.9 x 24.9 x 2.8 cm
Release Date: 1990

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Massimo Vignelli (Italian pronunciation: [ˈmassimo viɲˈɲɛlli]; January 10, 1931 – May 27, 2014) was an Italian designer who worked in a number of areas ranging from package design through houseware design and furniture design to public signage and showroom design. He was the co-founder of Vignelli Associates, with his wife, Lella. His ethos was, “If you can design one thing, you can design everything,” and this was reflected in the broad range of his work.

Vignelli worked in a wide variety of areas, including interior design, environmental design, package design, graphic design, furniture design, and product design. His clients at Vignelli Associates included high-profile companies such as IBM, Knoll, Bloomingdale’s and American Airlines. His former employee Michael Bierut wrote that “it seemed to me that the whole city of New York was a permanent Vignelli exhibition. To get to the office, I rode in a subway with Vignelli-designed signage, shared the sidewalk with people holding Vignelli-designed Bloomingdale’s shopping bags, walked by St. Peter’s Church with its Vignelli-designed pipe organ visible through the window. At Vignelli Associates, at 23 years old, I felt I was at the center of the universe.”

Vignelli participated in the Stock Exchange of Visions project in 2007, as well as publishing the book, Vignelli: From A to Z, containing a series of essays describing the principles and concepts behind “all good design”. It is alphabetically organized by topic, roughly approximating a similar course he taught at Harvard’s School of Design and Architecture.

Vignelli’s designs were famous for following a minimal aesthetic and a narrow range of typefaces that Vignelli considered to be perfect in their genre, including Bodoni, Helvetica, Garamond No. 3 and Century Expanded. He wrote that, “In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.”

In January 2009, Vignelli released The Vignelli Canon as a free e-book; an expanded version was printed in September 2010,but the original remains available for download on the Vignelli Associates website.[24] In the introduction Vignelli wrote, “I thought that it might be useful to pass some of my professional knowledge around, with the hope of improving [young designers’] design skills. Creativity needs the support of knowledge to be able to perform at its best.”

Vignelli worked with the National Park Service and the design staff at the Harpers Ferry Center in creation of the “Unigrid System.” The system has been used since 1977 in creation of park brochures in all national parks locations.

Vignelli worked firmly within the Modernist tradition, and focused on simplicity through the use of basic geometric forms in all his work.
via wiki


マッシモ・ヴィネッリ(Massimo Vignelli, 1931年1月10日 – 2014年 5月27日[1] )はパッケージ・デザイン、家具、公共サインやショールームのインテリアデザインなどを幅広く手がけるデザイナーである。仕事は妻レッラ(Lella Vignelli)と設立した事務所ヴィネッリ・アソシエイツを通じて行っている。「何かひとつをデザインできるなら、全部できるはず」とは彼の弁であるが、それを地で行く活動を続けているといえる。
ヴィネッリのデザインはモダニストの伝統に忠実で、一貫して単純な幾何学形態によってシンプルさを表現している。

ヴィネッリの仕事はインテリア、建築、パッケージ、グラフィック、家具、プロダクトなど多岐にわたる。クライアントにはIBM、アメリカン航空などの大企業が名を連ねている。
タイポグラフィについて卓越した知見をもっており、これがデザインのレベルを著しく押し上げているといわれる。1966年のステンディグ社のカレンダー(Stendig Calendar)はその形態と機能の完璧な融合によってデザイン界の至宝と謳われた。
近年になって作品の大部分をロチェスター工科大学に寄贈した。
2007年の”Stock Exchange of Visions”プロジェクトに参加している。

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