Design, concept, realisation

Hardcover: 228 pages
Publisher: ABC Edition
Language: English, French, German
ISBN-10: 085670248X
ISBN-13: 978-0856702488
Product Dimensions: 25.5x 25 cm
Release Date: 1975
Price: Sold

Author: Wolfgang Schmittel
Design: Dieter Wangner

“The simpler corporate name would make advertising more effective.” SONY, therefore, concentrated on the following 4 concepts.

It must be simple.

It must be pronounced the same anywhere in the world.

It must sound appealing when pronounced.

It must look beautiful in logo type form.

According to these concepts, we coined the new corporate name “SONY”, combining the Latin word “sonus” meaning sound and the English word “SONY” suggesting a lively boy.

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