Hardcover: 120 pages
Publisher: Danish Design Council
ISBN-10: 8787385325
ISBN-13: 978-8787385329
Product Dimensions: 21.5 x 20.5 x 1.6 cm
Release Date: 1986
Price: $100 USD (¥11,000 JPY)
Free Worldwide Shipment from Tokyo
Condition: good (Pre-owned)
Strong sun fading and staining to the spine of the dust jacket, along with a tiny tear to the upper edge of the front panel. The book itself remains in good condition.
Published by British Railways in the late 1980s, this book presents one of the most comprehensive overviews of corporate design ever produced by a national railway.
Rather than treating design as decoration, British Rail positioned it at the core of its business strategy, organizational reform, and customer experience. Covering everything from rolling stock and station architecture to signage, catering, industrial design, and visual identity, the book documents how a coherent design policy was applied across one of Britain’s largest public organizations.
The foreword argues that good design is essential to good business, while James Cousins, Director of Industrial Design, advocates a forward-looking design philosophy that rejects nostalgic imitation in favor of a unified yet flexible corporate identity. Richly illustrated with photographs, drawings, and design studies, the book offers a rare insight into how design can shape an entire transportation system.
An essential reference for anyone interested in corporate identity, transportation design, public infrastructure, and the relationship between design and management.
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